About iiClick

Paid advertising changes fast. Ad platforms add AI features every few months, rename campaign types and retire old settings, while a steady stream of new tools promise to write ads, set bids or catch fraud. For a small advertiser or a busy PPC manager, it is hard to tell what each tool actually does.

iiClick sorts these tools by the job they do in a campaign and describes each one in plain words, without scores or promises about results. The aim is a short list you can check yourself: what the tool is for, which platforms it works with and what to confirm before you sign up.

We write the listings ourselves and keep them short. Where we are not sure of a fact, such as a free plan or a platform connection, we leave it out rather than guess.

Listings are free. Featured placements pay for the site, and they are always labeled Sponsored.

iiClick lists tools by the job they do in a paid campaign: the ad platform itself, the creative, the bidding, the keywords, the reports, the landing page, fraud protection and call tracking. Each listing says what the tool does and which basic facts we could confirm. There are no star ratings, scores or rankings, and we make no claims about the results a tool will bring.

We add tools by hand, check that each one is live, and remove tools that shut down or change hands. Makers can submit a tool or correct a listing through the claim form, and a person reviews every request.