Google Ads
Google's ad platform for search, YouTube, display and shopping ads, with automated campaign types such as Performance Max.
- Works with Google Ads
- Writes or generates with AI
Microsoft Advertising
Search and audience ads on Bing, Yahoo and partner sites, with an import tool that copies campaigns over from Google Ads.
- Writes or generates with AI
Meta Ads Manager
Ad platform for Facebook, Instagram, Messenger and Threads, with Advantage+ campaigns that automate targeting and creative.
- Works with Meta ads
- Writes or generates with AI
LinkedIn Ads
Ads on LinkedIn targeted by job title, company, industry and seniority, mostly used for business-to-business campaigns.
TikTok Ads Manager
Ad platform for in-feed video ads on TikTok, with automated campaign options and tools for making short ad videos.
- Writes or generates with AI
Amazon Ads
Sponsored product, brand and display ads on Amazon and its partner sites, bought by sellers and vendors to promote listings.
Pinterest Ads
Promoted pins and shopping ads on Pinterest, aimed at people planning purchases, projects and events.
AdCreative.ai
Generates batches of ad banners, social images and text variations from your brand assets and product details.
- Writes or generates with AI
Canva
Online design tool with templates and AI features for social ads, display banners and short ad videos.
- Free to use or free plan
- Writes or generates with AI
Jasper
AI writing platform for marketing teams that drafts ad copy, landing page text and campaign variations in a set brand voice.
- Developer API
- Writes or generates with AI
Copy.ai
AI writing and workflow tool for sales and marketing teams that can draft ad headlines and descriptions in bulk.
- Writes or generates with AI
Smartly
Platform for larger advertisers that automates social ad creative production and campaign management across channels.
Adobe Express
Adobe's quick design app for social graphics and short videos, with Firefly image generation built in.
- Free to use or free plan
- Writes or generates with AI
Bannerbear
API that generates images and videos from templates, used to make ad variations automatically from product data.
- Developer API
Optmyzr
PPC management toolkit with scripts, rule-based automation, audits and alerts for Google and Microsoft ads accounts.
- Works with Google Ads
Opteo
Google Ads tool that monitors accounts and suggests improvements one at a time, such as bid changes and negative keywords.
- Works with Google Ads
Skai
Marketing platform for larger advertisers that manages bids and budgets across search, social and retail media channels.
- Works with Google Ads
- Works with Meta ads
Pacvue
Retail media platform for managing Amazon, Walmart and other marketplace ads, with bid automation and reporting.
Perpetua
Software for managing Amazon and other retail media ads with goal-based bid automation.
Teikametrics
Amazon and Walmart advertising software that automates bids using sales and inventory data.
Google Keyword Planner
Free tool inside Google Ads that suggests keywords and gives search volume ranges and bid estimates.
- Free to use or free plan
- Works with Google Ads
Keywords Everywhere
Browser extension that shows search volume, cost per click and related keywords next to Google search results.
KeywordTool.io
Keyword idea generator based on search autocomplete for Google, YouTube, Amazon and other platforms.
Ahrefs
SEO suite whose keyword explorer shows search volumes and cost per click data that paid search planners also use.
- Developer API
Moz Keyword Explorer
Keyword research tool from Moz with volume, difficulty and keyword suggestions.
- Developer API
Looker Studio
Free Google dashboard tool that connects to Google Ads, Analytics and other sources to build shareable reports.
- Free to use or free plan
- Works with Google Ads
Supermetrics
Moves marketing data from ad platforms into Google Sheets, Looker Studio, Excel and data warehouses for reporting.
- Works with Google Ads
- Works with Meta ads
AgencyAnalytics
Client reporting platform for agencies, with dashboards and scheduled reports across ad, SEO and social channels.
- Works with Google Ads
- Works with Meta ads
Swydo
Reporting and monitoring tool for PPC and social ads, built for agencies sending regular client reports.
DashThis
Dashboard tool that pulls marketing data into one report with ready templates for PPC and social campaigns.
Whatagraph
Marketing reporting platform that combines ad, analytics and social data into visual reports.
Funnel
Marketing data platform that collects and cleans data from ad platforms for reporting and analysis.
Windsor.ai
Connectors that send ad and marketing data into Looker Studio, Sheets, BigQuery and other destinations.
Unbounce
Landing page builder for paid campaigns, with A/B testing and AI features for copy and traffic routing.
- Writes or generates with AI
Instapage
Landing page platform for advertisers with A/B testing, personalization by ad group and AI content help.
- Writes or generates with AI
Leadpages
Landing page and lead capture builder for small businesses, with templates and an AI writing assistant.
- Writes or generates with AI
Landingi
Landing page builder with templates, A/B tests and AI tools for generating page sections and text.
- Writes or generates with AI
Swipe Pages
Mobile-first landing page builder with AMP pages and A/B testing for paid campaigns.
Webflow
Visual website builder that design teams use for marketing sites and campaign pages, with AI site building features.
- Free to use or free plan
- Writes or generates with AI
Optimizely
Experimentation and content platform for larger companies running A/B tests on websites and landing pages.
Convert
A/B testing tool for websites that focuses on privacy and works alongside existing landing pages.
Semrush
Marketing suite whose advertising research shows the keywords, ad copy and estimated spend of competing Google advertisers.
- Developer API
SpyFu
Competitor research tool that shows the paid keywords, ad history and estimated budgets of other advertisers.
- Developer API
Similarweb
Website traffic estimates by channel, including paid search and display, for comparing competitors.
Meta Ad Library
Free public library of ads currently running on Facebook and Instagram, searchable by advertiser or keyword.
- Free to use or free plan
- Works with Meta ads
Google Ads Transparency Center
Free Google site that shows ads run by verified advertisers across Search, YouTube and display.
- Free to use or free plan
- Works with Google Ads
ClickGUARD
Monitors Google Ads clicks and blocks IP addresses and sources that show patterns of fraud or waste.
- Works with Google Ads
CHEQ
Go-to-market security platform that detects bots and invalid traffic in ads, analytics and forms.
Lunio
Detects invalid and fake traffic on paid ads and helps exclude it from campaigns and audiences.
Fraud Blocker
Click fraud detection for Google Ads that scores visitors and blocks suspicious IP addresses.
- Works with Google Ads
TrafficGuard
Ad fraud prevention that verifies traffic for PPC and app install campaigns.
CallRail
Call tracking that assigns numbers to ads and keywords, records and transcribes calls, and sends conversions back to ad platforms.
- Works with Google Ads
- Developer API
WhatConverts
Lead tracking for calls, forms and chats that ties each lead to the marketing source and keyword.
CallTrackingMetrics
Call tracking and contact center software with attribution to ads, call recording and AI call analysis.
Hyros
Ad tracking and attribution software that follows leads and sales back to the ads that started them.
Triple Whale
Attribution and analytics platform for online stores that connects ad spend to orders.
Ruler Analytics
Marketing attribution that matches leads and revenue from a CRM to the ads and channels behind them.
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