AI PPC tools by category

A paid campaign involves several separate jobs, and most tools specialize in one of them. This page lists every category on iiClick with the number of tools in each, followed by the full list of tools grouped by category.

The ad platforms come first, because their own AI features now do much of the work that separate tools used to do. The other categories cover the jobs around the platform: making ads, choosing keywords, managing bids and budgets, sending clicks to a good page, keeping fake clicks out, tracking phone calls and sales, and reporting results.

If you are new to paid ads, start with the platform where your customers already search or browse, set up conversion tracking carefully, and add one tool at a time for the job that takes most of your week. If you manage several accounts, bid management and reporting tools usually save the most time.

Categories overlap in places. Some reporting tools include alerts, some landing page builders include testing, and some bid tools include audits. Each tool appears in the category that matches its main job, and its listing notes the facts we could confirm, such as which ad platforms it works with.

Every tool listed links to its official site. Descriptions are written by us and describe what each tool does, not how well it will perform for your account. Check current features, prices and data terms on the tool's own site before you connect your ad accounts.

New categories and tools are added as the ad platforms change. If a tool you use is missing, or a listing is out of date, the claim form is the quickest way to tell us, and a person checks every request before anything changes on the site. Corrections usually appear at the next rebuild of the site.