Unbounce

Unbounce is a landing page builder made for paid traffic. Marketers build pages in a drag-and-drop editor without a developer, publish them on their own domain and connect forms to their CRM or email tool.

Its main use for PPC is testing. You can create variants of a page and split traffic between them to see which version turns more clicks into leads or sales. It also offers AI features: help writing page copy, and a mode that routes each visitor to the variant most likely to convert for them instead of a fixed split.

A separate page per campaign or ad group usually beats sending all clicks to a home page, because the page can repeat the promise made in the ad. Check page speed on mobile and keep form fields to what you need, since both affect how many clicks turn into leads.